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Learn how to drive down human risk

Research from 4.6 million simulations, the rollout playbooks our customers actually use, and the technical detail your mail team will ask for on the first call.

28-page
2026 benchmark report
6
frameworks mapped
Free
phishing test, 100 people
FIRST 90 DAYSof the total dropMONTHS 4–12the repeat cohortStop at ninety days and it reverts within two quarters
Benchmark report

Featured

The 2026 human risk benchmark

Four point six million simulations across 1,200 organisations, broken down by industry, channel and organisation size — including how long a phish-prone rate actually takes to fall, and which cohorts never move without targeted intervention.

  • Baseline rates by industry, with sample sizes
  • How SMS and voice results differ from email
  • What separates programmes that plateau from those that don't

28 pages · 18 minute read · no gate on the summary

The headline finding

The curve is steep, then it isn't

Most of the first-quarter improvement is people who had simply never been tested. The remaining cohort is the one that decides whether a programme was worth running.

Finding 01

Ninety days gets you two-thirds of the way

Across the dataset, baseline phish-prone rates fell from 33.2% to 20.1% within ninety days — then took a further nine months to reach 4.2%. Programmes that stopped at the ninety-day win reverted within two quarters.

  • 33.2% → 20.1% in 90 days
  • 20.1% → 4.2% over the following 9 months
  • Reversion within 2 quarters if campaigns stop
0%10%20%30%40%Baseline: 33.2% phish-prone33.2%Baseline90 days: 20.1% phish-prone20.1%90 days12 months: 4.2% phish-prone4.2%12 months−87%
Phish-prone rate over 12 months of continuous simulation and training. Source: KnowBe4 2026 Phishing by Industry benchmark (33.2% → 20.1% → 4.2%).

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